Catalog Builder
Uses generative AI to boost product data quality, eliminate repetitive editorial tasks, and improve the product discovery experience across your entire catalog.
+35%
Informative content in catalog
+26%
Basket-to-detail rate
–92%
Time to publish
Your catalog team spends most of its time on tasks that shouldn't require humans.
Tagging images, writing descriptions, translating attributes, updating PIM data… Catalog Builder automates all of it. It manages the entire input and output flow of catalog data, from DAM assets and PIM connectors to editorial review and distribution across e-commerce platforms.
Six capabilities, one workflow.
Catalog Builder covers every stage of catalog production, from first import to final distribution.
Automatic tagging
Identifies relevant details in photoshoot images and adds them to the product page, respecting brand-specific attributes.
On-brand writer
Learns from your past catalogs and generates new descriptions in your brand’s specific tone of voice.
Multi-translation
Generates descriptions and attributes in all major languages and taxonomies, accounting for brand nuances.
Product editor
Enriches product pages with AI while keeping control with editors, who can edit, replace, and approve directly from the browser.
PIM/DAM connector
Reads from and writes back to your PIM/DAM at any scheduled frequency, adapting to existing processes.
Data distribution
Acts as the final repository of customer-facing data and integrates with e-commerce, chatbots, and clienteling apps.
"We don't have a PIM. Does that block us?"
No. Catalog Builder adapts to how you currently work. You can load SKUs and images directly from the web app or connect via API to any ERP or e-commerce system. Without a PIM, Catalog Builder acts as the base repository for all your catalog information.
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